| | | October 7, 2009 You walk into a theater, Kleenex in hand, anticipating a good cry. Without much thought you buy the large popcorn and soda and settle in to enjoy the evening. It's an American tradition. Unfortunately, comfort food may provide temporary relief but can stay with your waistline forever. Brian Wansink, John S. Dyson Professor of Marketing, Applied Economics and Management, Cornell University, has made a connection between diet and mood and concludes that people who are sad tend to comfort with unhealthy choices over those who are happy. He and his colleagues asked 38 research participants to watch either a happy movie or a sad one. They were offered buttery, salty popcorn and seedless grapes. Wansink made the following observations. "After the movies were over and the tears were wiped away, those who had watched 'Love Story' had eaten 36% more popcorn than those who had watched the upbeat 'Sweet Home Alabama'. Those watching 'Sweet Home Alabama' ate popcorn and popped grapes, but they spent much more time popping grapes as they laughed through the movie than they did eating popcorn. Read More | |
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