Food Preferences Can be Used in Marketing Strategies

Food Preferences Can be Used in Marketing Strategies October 8, 2009 Some people prefer sweets and others prefer salty snacks or vegetables. Food preferences can be used to develop marketing strategies to persuade people who like dessert to lean more towards fruit. Brian Wansink, director of the Cornell Food and Brand Lab, at Cornell University stated, "If we know a person likes one type of food, this kind of study helps us better predict what other types of foods he or she might prefer. " He analyzed 770 people who took a snack consumption survey of the US Department of Agriculture's Continuing Survey of Food Intakes by Individuals. He found that those who love sweet snacks eat more fruit than those who prefer salty snacks and vegetable lovers eat less sweets than those preferring fruits over vegetables. Read More     The Danger of Indulgence   Swine Flu Precautions   An Apple A Day To unsubscribe or change subscriber options   click here .

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