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Saturday, August 29, 2009

I've Put My Life at Risk

Dear Total Health Breakthroughs Reader:

I couldn't be happier to tell you about a new service you'll receive every Saturday absolutely free as a supplement to your subscription to Total Health Breakthroughs.

It's called The Michael Masterson Journal, and as the name suggests, it is written by our founder Michael Masterson. And you will soon see it will be a highly valuable addition to what you already receive from Total Health Breakthroughs.  

Michael happens to be my mentor at THB.  Not only is he one of the best writers in the business, he has a wealth of knowledge about natural ways to improve your health.  From his low-carb meals and nutritional supplement regimen, to his high-intensity workouts, Michael lives the healthy lifestyle you read about in THB.

In each issue of the Journal, Michael will share his healthy living secrets with you.   Plus he'll teach you how to increase your income, invest more safely, start your own business, and even earn points with your boss and significant other.

Best of all, I promise that you'll be entertained with terrific writing, irreverent commentary, and great advice to on how to improve your life now

Look for The Michael Masterson Journal every Saturday in your e-mail box.  You'll be glad you did.

To Your Good Health,

Melanie Segala
Managing Editor
Total Health Breakthroughs

MM Journal


Saturday - August 29, 2009

In an effort to prolong the lives (and, thus, the buying power) of my faithful readers, I'm trying out an experimental substance.

I am one of the first human beings taking it. I would be lying if I didn't admit I was hesitant to take part in the experiment. What swayed me was that my personal health mentor, Dr. Al Sears, is taking part himself. If he thinks it's safe, I reasoned, it must be okay.

My journey into the health unknown started six months ago. At the Ritz-Carlton in midtown Manhattan, Dr. Sears and I met with a group of doctors and scientists who have been working on this highly secretive project for several years.

The story of how this miracle substance was discovered could be the subject of a suspense thriller. I'll tell you more as we go along. For today, I just want to let you know that I got back my first test results. And in every category -- pulmonary, vascular, and neurological -- I am a biologically younger man than I was before!

My blood work was also great. My homocysteine, cholesterol, and other key indicators of heart health were the best they've been in 10 years. That goes for my triglycerides, testosterone, and progesterone levels too.

But the most important result has to do with my DNA: My telomeres are getting longer instead of shorter. This indicates a reversal of cellular aging. It is theoretically impossible. But it's happening!

I don't want to say much more than that right now. I will feed you information as I get it and after it's been cleared by the people involved. (They are, understandably, adamant about keeping a lid on it until enough hard data has been tallied.)

But judging from the batch of test results on my desk right now, I'm very excited and looking forward to future results.


Next time you wake up with a crushing hangover, don't reach for aspirin. Eat asparagus!

That comes from a study in the Journal of Food Science. The researchers showed that extracts from asparagus alleviated hangover. They also protected liver cells from the toxic assault of alcohol.
In fact, the asparagus reduced damage to cells by a whopping 70 percent. It also helped two key enzymes metabolize alcohol twice as fast.

"To get the best from asparagus," THB Editor Melanie Segala tells me, "you should eat the stalks and leaves."

I've got asparagus in my refrigerator right now. And a friend's party coming up this weekend. Hmmm ...


Janet Osmond, a longtime Early to Rise subscriber, is eager to start her own business.

She knows it is going to be an Internet business, but she doesn't know what kind of products she should sell. She wrote to ask me how I come up with the "inspirations" for my businesses.

I don't know exactly. They just pop into my head. But the reason they pop into my head is not because I'm a business genius. It's because I am talking, reading, and thinking about business all the time.

For someone who isn't starting businesses all the time, the process has to be more methodical. Here is what I suggest:

1. Take an honest appraisal of your assets. Do you have money to invest? If so, how much? It's possible to start an Internet business with as little as $1,000. But most of the time your initial investment will be $10,000 or more.

2. Assess your knowledge-based assets too. Do you understand how Internet businesses work? Are you a master marketer? If not, you have to acquire a certain level of knowledge before you begin. When you start a new business with money and no knowledge, you quickly exchange that money for knowledge. But then you're broke. That doesn't work.

3. Look at your emotional assets. Do you have the resolve to work 12-16 hours a day when the business takes off? Can you summon up the courage to sell your ideas to everyone you meet? If you are lacking drive, don't worry too much. If the business starts making money, you'll be motivated. But if you can't bring yourself to sell your products, you will almost certainly fail. You can learn how to sell by learning copywriting. You can also look into a new product Paul Lawrence is developing. He is calling it something like "How To Sell If You Can't Sell." When it is ready -- in about a month -- he'll be advertising it in ETR.

4. Once your assets are assembled, it's time to figure out what you want to sell. If you know a lot about some particular industry -- golf, gardening, pet grooming, etc. -- give that priority. You are much more likely to succeed if you approach your business as an insider -- even if your inside knowledge is based on being a consumer rather than a seller.

5. Narrow your selection by doing research. Read trade publications and the popular press. Do keyword research related to your niche. Look closely at competitors. (If there's no competition, that probably means your idea isn't saleable.) You should also do simple Google searches to see if your idea has an online presence.

6. If you establish that there is a market for your product, start testing on a small scale. Consider developing an e-book on your niche. Put up some pay-per-click ads. Start spreading the word on social media sites.

7. Pay particular attention to the offer: how much you charge for your products, what bonuses you give (if any), and your guarantee and refund policy.

8. Then develop at least two really good sales pieces and test them. Test copy. Test offers. Test media. Keep testing till you discover your optimal selling strategy (OSS).

9. Once you have that, "roll out" your business by reinvesting the lion's share of your profits into marketing.

This is by no means a complete answer to Janet's question. To find out more -- in fact, to get a complete instruction manual on entrepreneurship -- consider coming to this year's Bootcamp in November.


We've told you before in Early to Rise that anti-bacterial soap is not necessary. Regular soap, when used properly, kills bacteria just fine. (You should wash your hands for at least 20 seconds, and get between those fingers.)

Now new research from the University of California, Davis, has found that the primary chemicals in anti-bacterial soap -- triclosan and triclocarban -- could damage sex hormones and the nervous system in humans. Past studies have shown that exposure to these chemicals disrupts growth and development in rats and frogs.

In the United States, 76 percent of liquid soaps and 26 percent of bar soaps contain triclosan, according to a 2001 study in the American Journal of Infection Control. And three-quarters of people tested in the U.S. have triclosan in their urine, according to a 2008 study by the Centers for Disease Control and Prevention.

The doctors at Total Health Breakthroughs say that more research must be done before we can be sure of how serious the health risk is. Meanwhile, they suggest that you stop using anti-bacterial soaps.


The most efficient way to learn any worthwhile skill is by imitation. Aristotle, perhaps the greatest of all thinkers, called this process mimesis. Here is what he said about it in Poetics:

"Imitation is natural to man from childhood, one of his advantages over the lower animals being this, that he is the most imitative creature in the world, and learns at first by imitation. And it is also natural for all to delight in works of imitation."

A colleague of mine began his essay-writing career by reading lots of H.L. Mencken, arguably the most important prose stylist of the 20th century. His early attempts to imitate Mencken were a bit obvious and awkward. But the more he did it the better he got. Eventually, he developed his own version of the craft and became a bestselling, prize-winning author. And he did it in less than three years. You can do the same.

A good first step in mimesis is verbatim copycatting. That's how people were taught to write for centuries.

Did you ever wonder how your grandmother -- with just a high school education -- was able to write such beautiful, thoughtful letters? It's because copying the great writers of her day, by hand, was part of her regular schoolwork.

We no longer employ mimesis in teaching writing. It went out of style in the late 1960s. That's when the idea of letting children "express themselves" swept through the American education system.

As a result, my generation became both semi-literate and ignorant of many great works of literature. This is a tragedy that has worsened over time. But it can be changed, by you, simply by bringing mimesis into your life.


When we created AWAI in 1997, one of the core principles we used to teach non-writers how to become master copywriters was to have them read and copy the works of the great copywriters of the day. In AWAI's Accelerated Program for Six-Figure Copywriting, I said:

"Rote exercises are more than just memorization. They teach you on a deeper level. You create motor pathways in your brain. Through the exercises you'll be doing in this program, your ear will develop a sense of what good copy sounds like. Your mind will instinctively know when copy is powerful and when it's weak. You'll be able to carry these senses over to your own work."

This method has proved to be very effective. Almost every month, AWAI hears from a former student who has achieved master copywriting status.

The list of master copywriters who used mimesis to further their careers includes Clayton Makepeace ... John Forde ... John Carlton ... Bob Bly ... Paul Hollingshead ... and Don Mahoney. In fact, I imagine there are very few top copywriters who have not relied heavily on imitation to learn their craft.

None of the people I listed above were "born writers." They learned how to write winning sales copy -- as just about anyone can.

Even if you don't think you can write, all you need are the right mentors to guide you. You'll find them in the best course available today: AWAI's Accelerated Program for Six-Figure Copywriting.


The Food and Drug Administration now requires manufacturers to list the amount of trans-fats in food products. Sounds good until you find out that the FDA lets them include up to half a gram of trans-fats per serving and still claim zero grams on the label.

What a crock! A package of crackers, for example, could contain 20 servings. At half a gram of trans-fats per serving, that's 10 grams in the entire package. And keep in mind that The Institute of Medicine has said there is "no safe level of trans-fat to consume."

You can be sure that manufacturers are using this "loophole" to include as much trans-fat as they can. That's what Unilever, maker of I Can't Believe It's Not Butter, was doing until recently. But under pressure from consumers and competitors who had totally eliminated trans-fats (and called out Unilever in their advertising), they announced plans to do the same.

Marion Nestle, professor of nutrition at New York University, called this "the death knell for trans-fats."

Meanwhile, The Center for Science in the Public Interest, a non-profit group that has been lobbying against hydrogenated oils, said that trans-fats have been reduced by more than 70 percent in three years.

What does this mean?

You have a large corporation giving its customers unhealthy fats for decades, despite evidence of its danger. Government's solution -- the FDA listing requirement -- is nothing but a hoax. The only real change comes as a result of pressure from consumers, lobbyists, and private companies.

Private solutions work better, but aren't toggle switches.


A THB reader sounds off on a recent Undercover article by Melanie Segala:

"Never ... have I read anything in the e-mails or books of prominent health researchers (mostly in the U.S.) saying WHY [genetically modified] foods should be avoided.

"I congratulate you on bringing the dangers of GM to the public's attention. A 5-star rating!!!"

-- S.O.


[Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at AskMichael@ETRFeedback.com.]

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