|  |  | November 3, 2009  True, there is an obesity epidemic and professionals from many disciplines are working to define its causes and determine solutions. But are we approaching it from the wrong direction, missing the real reason so many are gaining weight?
Janet Polivy, psychology professor at the University of Toronto believes this is the case. "No one seems to be aware of the power that social influence has on eating, but if such considerations are integrated more deeply into this area, we may see some more practical results."
The medical community stubbornly adheres to a calorie model of weight gain based on physiological events. After analyzing 30 years of research on overeating and obesity, Polivy, along with her colleague, Peter Herman feel obese individuals have moved away from heeding physiological cues of hunger and fullness to determine what and how much to eat. Instead they are eating what is appropriate to eat depending on the social situation.
Herman stated, "It's an insidious effect.
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